15-year Manufacturer of Uniquely Designed Portable Fans and Scented Candles
This company is a niche gift and home decor ecommerce retailer and manufacturer of uniquely designed portable fans and scented candles. They own two well-known brands in both categories and have been operating for 15 years. The products are designed in the US headquarters and produced overseas. The company distributes through direct-to-consumer, chain stores, and independent retailers across the US and Canada. Their comprehensive sales channels include their online website and showrooms, offering a strong foundation and low-risk sales profile. They have an experienced and coordinated team and operational infrastructure in place, with the right team, sales at Amazon could be pushed two to three times higher than current sales levels.
OPERATIONS
The company manufactures and retails uniquely designed portable fans and scented candles, owning two well-known brands of these products. All designs are created in the US headquarters, and products are produced in China and Vietnam/Thailand. The company has 8 permanent showrooms nationwide, a sales network of over 100 sales reps and distributes its products to 8,000 retailers, catalogs and internet websites across the US and Canada.
All Warehousing and Logistics are managed out of their US headquarters, and products are produced overseas in China and Vietnam/Thailand. The company does not disclose any information about their supply chain or logistics management processes.
MARKETING AND KEY METRICS
The company distributes its products through multiple sales channels, including direct-to-consumer, chain stores, independent retailers, and Amazon. The products have been featured consistently in the press, and the strong mix of sales channels offers a solid foundation and low risk profile from a concentration perspective. Amazon still represents a huge opportunity for this company. The current ownership is transitioning into eCommerce and is looking for a buyer with digital marketing experience who can help drive sales online.
With the right team behind it, sales at Amazon could be pushed two to three times higher than current levels. The company is transitioning into eCommerce, and with a strong repeat customer rate, there is a tremendous opportunity to accelerate sales on other platforms, where further brand awareness will bring a bevy of new orders.
The business has an average order value exceeding $200 and a strong repeat customer rate. The company sells its products to over 8,000 retailers, catalogs, and internet websites across the US and Canada and does not have any close competitors for its uniquely designed portable fans.
The company sells its uniquely designed portable fans and scented candles to over 8,000 retailers, catalogs, and internet websites across the US and Canada. They have a strong repeat customer rate and an average order value exceeding $200.
BUSINESS MODEL & RESOURCES NEEDED
The company has five employees and does not disclose detailed information about their hiring and personnel management processes
THE INDUSTRY
This company operates in the gift and home decor industry, which is valued at $100 billion in the US alone. The industry has a high level of competition, with companies such as Bed Bath & Beyond, Home Depot, and Walmart. The scented candles market alone is estimated to reach $16.09 billion by 2026. The growing popularity of eco-friendly and natural candles is driving industry growth, and the emergence of online sales channels is providing an opportunity for small and niche manufacturers such as this company to compete on a level playing field.
OPPORTUNITIES TO SCALE
There is a significant opportunity for scale with this company, as the market for unique home decor products continues to grow. This company has already established strong brand awareness and has unique designs that have been featured by the press consistently. An experienced digital marketer can help the company push sales through eCommerce and sales channels like Amazon. The products have already been proven to sell and there are more product launches already in the pipeline.
Asking Price: $4,500,000
Gross Income: $7,046,793
Cash Flow: $1,026,005
Year Established: 2005
Employees: 5
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