This eCommerce brand specializes in selling powerful fog lights and other automotive aftercare products. They have nearly 480 SKUs available on their website and multiple eCommerce marketplaces. They have experienced rapid growth and have a high rate of word-of-mouth traffic. Their marketing includes social media posts, Amazon advertising, and eBay advertising. The industry for automotive aftercare products is promising, with expected growth in demand. The company has opportunities to scale by adding new SKUs and expanding into underserved markets. They have an asking price of $425,000, a cash flow of $139,013, and a gross income of $750,467. The business was established in 2019 and currently has no employees other than the owner.
The company sources from multiple trusted suppliers, ensuring they are not dependent on any one manufacturer. Their products are sold under their brand name and have low seasonality risk. They have an Average Order Value of $99 and strong gross margins. They have a 15% Repeat Order Rate and approximately 55% of their sales are organic. The owner spends 20 hours per week primarily on inventory management and shipping.
The company sources from multiple trusted suppliers, reducing the risk of inventory interruptions. They have an inventory of $100K included in the sale.
MARKETING AND KEY METRICS
The company’s marketing includes social media posts on Instagram, Twitter, and Facebook, as well as advertising campaigns on Amazon and eBay. They have minimal ad spend and opportunities to expand their marketing efforts by partnering with affiliates, running PPC campaigns, and improving their search ranking.
The company sells through its website, Amazon, Walmart, and eBay. They have opportunities for growth by adding new SKUs and expanding into underserved markets.
The company has a 15% Repeat Order Rate, approximately 55% of sales are organic, and they have a high rate of word-of-mouth traffic. They have nearly 480 SKUs available on their website and have sold nearly 20,000 products in the past 3 years.
The company has a growing customer base, with nearly 20,000 products sold in the past 3 years. They have a high rate of word-of-mouth traffic and a 15% Repeat Order Rate.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has no employees other than the owner, who spends 20 hours per week on inventory and shipping management.
The automotive aftercare market is promising, with a global worth of $693.8 billion in 2020 and expected growth to $950.1 billion by 2027. As environmental regulations become stricter and technology advances, more consumers are in demand for automotive aftercare products. The company has opportunities to expand its product offerings and serve underserved markets.
OPPORTUNITIES TO SCALE
The company has opportunities to scale by adding new SKUs to cover additional top-selling vehicles and expanding into the underserved European market. They could also improve their marketing efforts to attract more customers and increase their Repeat Order Rate.
Asking Price: $425,000
Gross Income: $750,467
Cash Flow: $139,013
Year Established: 2019