Premium Vitamins and Supplements Ecommerce Company with 2 Brands for Sale
The target is a highly successful, high growth, multi-branded International Vitamins & Supplements eCommerce Company, operating on Amazon’s Seller Central Platforms in the United States and Europe. The company operates 2 high growth brands – one based in Europe and one focused in the United States. Europe accounts for roughly 90% of the company’s sales.
OPERATIONS
The company operates on Amazon’s Seller Central Platforms in the United States and Europe, including the United Kingdom, Germany, Italy, France and Spain. It has two high-growth brands, with Europe accounting for 90% of sales. The European brand is the largest and fastest-growing line of supplements in all EU countries. The US brand is on a high-growth trajectory as well.
The company operates a low-overhead Fulfilled By Amazon (FBA) hybrid model, with all human capital outsourced virtually. This allows for a turn-key opportunity in the supplements retail business. The company has established supply and logistics channels to ensure efficient fulfillment and delivery of products.
MARKETING AND KEY METRICS
The company primarily sells its products through Amazon, which helps generate cash flow and build brand awareness. Vitamins and supplements are a growing market, and Amazon is seen as the go-to source for these products. The company’s European brand has a significant following and holds the #1 Best Seller badge on several products. This leverage on the Amazon search algorithm has allowed the company to become the go-to supplement for high-volume SKUs.
The company’s primary sales channel is Amazon, which currently is the largest eCommerce platform globally. By leveraging the Amazon platform and expanding the brand’s presence both on and off Amazon, the company can continue its growth trajectory. As online sales of vitamins and supplements increase, the company can tap into this market expansion to drive sales growth.
The company’s key metrics include net profit margins, year-over-year growth, and subscription revenue from the Subscribe & Save program on Amazon. The company has gained a large number of active subscribers and projects a significant jump in the subscriber base. These metrics contribute to the value and potential growth of the company.
The company has a broad customer base, consisting of individuals interested in health and wellness, fitness enthusiasts, and those seeking nutritional supplements. The customer base spans across both Europe and the United States. With Amazon’s reach and brand awareness, the company has been able to attract a large number of customers globally.
BUSINESS MODEL & RESOURCES NEEDED
The company outsources all human capital virtually, utilizing the Fulfilled By Amazon (FBA) model. This allows for low overhead and streamlined operations. With only two employees, the company does not require a large human resources team.
THE INDUSTRY
The company operates in the Health & Wellness Sector, specifically in the vitamins and supplements market. This market is experiencing significant growth, with more consumers buying these products online. The company’s presence in both the European and US markets positions it for continued growth as the demand for online purchases of vitamins and supplements increases. Examples of competitors in this industry include other eCommerce companies selling vitamins and supplements.
OPPORTUNITIES TO SCALE
There are several scale opportunities for the company. One opportunity is to expand its presence on Amazon by launching new products and leveraging the Subscribe & Save program. Another opportunity is to diversify sales channels by selling on other eCommerce platforms or through direct-to-consumer channels. Additionally, the company can explore international expansion beyond Europe and the US, targeting markets with high demand for vitamins and supplements.
Asking Price: $20,050,000
Gross Income: $14,668,032
Cash Flow: $3,904,068
Year Established: 2014
Employees: 2
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
