An eCommerce brand that specializes in men’s skincare and grooming products, and has a strong TikTok following. They have developed their own line of proprietary products that have received glowing customer reviews and steady profits.
The company has operated on their Shopify website for almost three years, and they are now ready for expansion into Amazon. They have a repeat customer rate of 11% and monthly unique visitors of 50k. They use a fulfillment center for inventory and shipping and have contractors available to handle daily operations.
The company uses a fulfillment center for inventory and shipping, and they typically place new inventory orders once a month to keep up with demand.
MARKETING AND KEY METRICS
The company has been most successful on TikTok, where they have 91,000+ followers, and their video content drives the most organic traffic to their website. They also use PPC ads on Google and Facebook, direct mail marketing, and SMS text messaging campaigns. They have an email database containing 37,000+ subscribers.
The company has operated on their Shopify website for almost three years and is now ready for expansion into Amazon. They have a repeat customer rate of 11% and monthly unique visitors of 50k.
The company has an Average Order Value (AOV) of $86, five SKUs, and a lifetime value of $115. They have developed two design patents and custom molds, and the ingredients in their formulations are proprietary. Their key demographics are African American men between the ages of 25 and 44.
The key demographics for the company have been African American men between the ages of 25 and 44 who are buying mid-priced to high-end personal goods that also include their clothing and shoes. Their skincare products have become another important investment for them.
BUSINESS MODEL & RESOURCES NEEDED
With contractors available to handle daily operations, the current ownership’s workload is now about 25 hours per week, with a focus on media buying, developing new ideas for videos, ordering inventory, and working on the design of their landing page.
For decades, hair and skin care products were designed and marketed mainly to women consumers, with the assumption that men just wanted the basics, such as a straight razor. The global men’s grooming products market, valued at $202.6 billion today, will grow by 8% through 2030. The key demographics for the company have been African American men between the ages of 25 and 44.
OPPORTUNITIES TO SCALE
The company is well-positioned to expand its product line, and they have formulations ready for producing several new items, including two design patents and custom molds. They can also leverage their social media presence to increase sales and brand awareness.
Asking Price: $500,000
Gross Income: $1,400,428
Cash Flow: $137,425
Year Established: 2019