18-Year-Established Plus-Size Women’s Intimate Fashion Retailer
This opportunity is a Branded, 18-year veteran and trend-setting eCommerce Retailer in Womens Fashion, being one of the first online sellers ever to specialize in Plus Size Intimates with options to customize apparel in many cases for fit & sizing. Selling Direct to Consumer with a highly polished, organically-ranked website storefront, this business sees a highly desirable $75 average ticket price and clears an exceptionally high volume annually for its segment. The website sees over 250,000 visitors on average each month and enjoys excellent customer loyalty statistics thanks to a streamlined 3PL fulfillment platform and strict quality controls enforced by ownership.
OPERATIONS
This eCommerce Company has genuinely made its mark on the eCommerce intimate apparel space thanks to its persistent, nearly two decades of highly polished brand presence – this means top search result placement with only minimal ad spend, and top marks for customer reviews. Current development is underway for a lucrative bra line with a complete team of bra fit experts enabling customers to customize their selections with 6 different frame patterns and walk away with completely personalized apparel items. Yet to tap into brick & mortar or wholesale options, this unique retailer and its team of 14 employees offers a rare scale potential in the hands of nearly any buyer in the apparel space, as the potential here is enormous thanks to the relatively niche vertical, and branding platform.
This business utilizes a streamlined 3PL fulfillment platform and enforces strict quality controls for its products.
MARKETING AND KEY METRICS
Scale opportunities in the online space are ripe & ready regardless of the direction new ownership will take with this business – Launching a storefront on Amazon.com is the most obvious play, a massive value proposition for an already drop-ship fulfillment platform; incremental scale for this retailer is within reach very immediately following acquisition.
This business can grow its sales channel by launching a storefront on Amazon.com and tapping into brick & mortar or wholesale options.
Key metrics for this business include average ticket price of $75, over 250,000 visitors per month to the website, high customer loyalty statistics, and a highly polished brand presence.
The customer base of this business consists of women who require plus size intimates and are looking for customizable options. The business enjoys excellent customer loyalty statistics.
BUSINESS MODEL & RESOURCES NEEDED
This business has a team of 14 employees.
THE INDUSTRY
The womens fashion industry is highly competitive and ever-evolving, with constant changes in trends and customer preferences. Plus size intimates is a relatively niche segment within the industry, catering to the needs of women who require larger sizes. Examples of competitors in the industry include Lane Bryant, Torrid, and Ashley Stewart.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include launching a storefront on Amazon.com, expanding to brick & mortar or wholesale options, and leveraging the brand’s reputation and platform to enter new apparel niches. For example, the business is currently developing a line of customizable bras, which could further expand its customer base and revenue.
Asking Price: $1,500,000
Gross Income: $4,748,052
Cash Flow: $298,053
Year Established: 2000
Employees: 12
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