A 10-Year-Old Ecommerce Retailer with 2 In-House Brands in the Mushroom Cultivation and Mycology Supply Space – Boasting 100% Year-on-Year Growth!
This 10-year-established eCommerce retailer has 2 in-house brands that cater to the mushroom cultivation and mycology supply vertical. With over 260 SKUs and an average order value of $81.00, the company has a pool of over 50,000 unique customers. It is experiencing rapid exponential growth and carries unimaginable potential for sustained revenue and growth in the right hands.
OPERATIONS
Utilizing a 95% stock and ship model, the company sources a majority of its products, which are shipped directly to its warehouse. Other products are gathered locally. It operates out of its own 3,000 square foot warehouse and has 4 full-time employees. Current ownership spends 50 hours each week on inventory management, customer service, financial tracking, and website maintenance. All customer service concerns are addressed through email only.
The company sources a majority of its products, which are shipped directly to its warehouse. Other products are gathered locally, such as key materials for manufacturing.
MARKETING AND KEY METRICS
The company grows effectively through word of mouth, advertising on a mushroom forum, and moderate influencer marketing. It has immense room for scale and the continued expansion of new SKU lines, more proprietary products, and the development of sales partnerships.
Future investment opportunities in store for these Dual Brands include the development of wholesale contracts with medicinal mushroom research labs and hydroponic/garden stores, website improvements, the application of SEO tactics, the expansion of SKU lines for both brands, and the addition of a strategic marketing plan.
Average Order Value: $81.00
Number of SKUs: 260+
Unique Customers: 50,000+
The company has a pool of over 50,000 unique customers.
BUSINESS MODEL & RESOURCES NEEDED
The business is staffed by 4 full-time employees, including a shipping and receiving manager, a shipping and product specialist, an operations and manufacturing manager, and an operations specialist.
THE INDUSTRY
The company operates in the mushroom cultivation and mycology supply industry. This industry is seeing rapid growth, with the popularity of medicinal mushrooms gaining traction throughout the world. Effective supply companies like this one will only grow as acceptance does too.
OPPORTUNITIES TO SCALE
Some major scale opportunities for these Dual Brands include the development of wholesale contracts with medicinal mushroom research labs and hydroponic/garden stores, website improvements, the application of SEO tactics, the expansion of SKU lines for both brands, and the addition of a strategic marketing plan.
Asking Price: $5,500,000
Gross Income: $2,698,894
Cash Flow: $1,270,030
Year Established: 2010
Employees: 4
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