Custom Woodworking Ecommerce Brand with Robust Social Following
We are a premium ecommerce brand that specializes in personalized, in-house designed wooden products. Our catalog offers a collection of elegant wooden items that can be customized to fit the customer’s desires. We use only the highest quality wooden materials and all of our products are made in the USA.
OPERATIONS
Our business operates on a word-of-mouth advertising strategy and has over 150 SKUs in our catalog. We have an average order value of $170 and a remarkable customer lifetime value of $525. We focus on both direct-to-consumer and business-to-business sales.
We have two US suppliers who handle the manufacturing and shipment of our products through drop shipping. This allows us to avoid inventory holding costs and manage our cash flow effectively.
MARKETING AND KEY METRICS
We have successfully utilized social media platforms such as Instagram and Facebook to showcase our products and attract customers. We also run ads on Facebook and Instagram, and have a strong email marketing campaign. Customer testimonials and influencer promotions have been key drivers of our success.
Our primary sales channel is our Shopify website, but we also sell on Amazon and Etsy. We have a growing customer base of small business owners, and there are opportunities to expand our B2B sales through affiliate marketing and referrals.
Our key metrics include average order value, customer lifetime value, and customer satisfaction ratings. These metrics help us gauge the success of our marketing efforts and the overall performance of our business.
Our customer base primarily consists of women between the ages of 25-36. We also have a growing customer base of small business owners looking for personalized decorative items. We have received positive reviews from customers who appreciate the high quality of our products and excellent customer service.
BUSINESS MODEL & RESOURCES NEEDED
We have a team of 8 full-time employees, including a manager, graphic designer, and customer service reps. Our employees handle various tasks such as customer inquiries, marketing, product development, and research.
THE INDUSTRY
We operate in the home decor industry. This industry is valued at $616.6 billion globally and covers a wide range of products including furniture, rugs, textiles, and kitchen & dining decor. Our personalized wooden products cater to homeowners and small business owners looking for stylish and unique home decor items.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our business. We can expand our presence on social media platforms like Pinterest, YouTube, and TikTok. Additionally, implementing a loyalty program and exploring new product offerings can help drive growth.
Asking Price: $1,695,000
Gross Income: $2,643,761
Cash Flow: $554,789
Year Established: 2018
Employees: 7
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