Established Online Self-Publishing Business with Automation
An e-commerce publisher providing writers with assistance to get their work published. It is almost entirely automated and modernized in the online platform and architecture. Offering cover design, promotion/marketing, and printing services across five packages for self-publishing authors across multiple tiers. Opportunities exist for retail affiliates, with a 50% trade discount on the books for retailing partners of the company.
OPERATIONS
With everything outsourced, remote and automated, all books are put to paper by the printing company on-demand at the time of the consumer’s purchase. The business utilizes freelancers for nearly all services on-demand, allowing for a simple transition.
All books are put to paper by the printing company on-demand at the time of the consumer’s purchase, so there are no inventory-related supply logistics. Freelancers are used for nearly all services on-demand, allowing for a simple transition.
MARKETING AND KEY METRICS
The company offers retail affiliate deals with a 50% trade discount on books for retailing partners of the company.
The sales channels for this business are online platforms and retail affiliates. As the company gains more author clients, it also grows its network of retail affiliates to increase distribution and sales.
The company’s key metrics revolve around sales metrics, e-commerce metrics, and marketing metrics.
The customer base consists of self-publishing authors, either established or aspiring, who need assistance in getting their work published.
BUSINESS MODEL & RESOURCES NEEDED
It only requires one employee to manage the platform.
THE INDUSTRY
The self-publishing industry has been growing rapidly over the past few years, with Amazon’s Kindle Direct Publishing leading the way. At the same time, other companies are offering new opportunities for writers, such as marketing, cover design, and distribution platforms. E-commerce and online platforms have driven this industry’s growth with benefits such as low overhead costs and the ability to reach a global market. Examples of self-publishing leaders include Amazon’s KDP, Lulu, and Blurb.
OPPORTUNITIES TO SCALE
Scaling opportunities exist through an increase in marketing efforts or expanding the types of publishing services offered. The company can also build strategic partnerships to boost its online presence, and the retail affiliate deal model can be duplicated in new markets.
Asking Price: $30,000
Gross Income: $46,202
Cash Flow: $25,000
Year Established: 2006
Employees: 1
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