Exploring Success: 5 Star Etsy Ecommerce Retailer Selling Bulk Crystals & Tumbled Stones
This business is an online retailer on the platform Etsy that offers a wide range of crystals, stones, and crystal jewelry. The company has achieved significant growth and earned positive reviews from over 10,000 happy customers. Operating in a billion-dollar industry, this business has high potential for growth and scalability.
OPERATIONS
The business is operating with a strong foundation, offering a diversified product offering with over 125 different SKUs. The current ownership oversees employee management, inventory orders, and customer service, while supported by a team of two part-time employees who help fulfill orders and assist with shipments. The seller currently devotes 20 hours per week to maintaining this brand, leaving plenty of opportunities to scale the business.
The supply chain and logistics of the business are streamlined, and there is a continuous opportunity to add new products to expand the product offering.
MARKETING AND KEY METRICS
The marketing strategy of the business can be expanded through paid advertising, search engine optimization, influencer and affiliate marketing, and thought leadership. Maximizing extended sales channels like Amazon, both domestically and internationally, and expanding their existing Shopify store can drive additional profits.
The business operates primarily on the Etsy platform, but has growth potential on Amazon and their existing Shopify store.
The business has achieved phenomenal growth, seeing a 129% increase year over year. The business benefits from remarkable margins and an average order value of $31.
The business targets geology hobbyists, spiritual crystal collectors, and polished rock enthusiasts
BUSINESS MODEL & RESOURCES NEEDED
The business is supported by a team of two part-time employees working to fulfill orders and assist with shipments enabling the seller to devote only 20 hours per week to the business.
THE INDUSTRY
This online business is in the crystal and stones industry, worth over a billion dollars, and is growing in popularity. The business has advantages over the diamond market, where there is currently more demand for “near gemstones” than for diamonds.
OPPORTUNITIES TO SCALE
The business has high potential for scalability and growth, with untapped marketing initiatives and the ability to expand to additional sales channels, as well as the opportunity to add new products to their already extensive collections.
Asking Price: $450,000
Gross Income: $413,808
Cash Flow: $174,740
Year Established: 2018
Employees: 3
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