This ecommerce retailer specializes in selling branded health and beauty products in the rapidly growing segment of natural skincare. The product line includes 11 natural products, primarily focused on activated charcoal products such as teeth whitening and foot soaks. All products are sourced directly from domestic US suppliers and sent to Amazon warehouses for fulfillment.
The business utilizes a 100% FBA platform with minimal warehousing required. The owner invests no more than 15 labor hours weekly to maintain customer service and fulfillment standards in addition to research and development of new products to accommodate changing trends in the segment.
All products are sourced directly from domestic US suppliers and sent to Amazon warehouses for fulfillment, offering little to no overhead in-house, with minimal warehousing required to ensure quality direct to the customer. The business has built a solid and value-added relationship with their primary supplier, ensuring low lead times and preferential treatment in shipping.
MARKETING AND KEY METRICS
Minimal marketing efforts are currently being invested. However, comprehensive marketing plans can be implemented to take full advantage of the niche market.
The business utilizes Amazon FBA platform. However, immediate growth opportunities exist to expand into other sales channels such as social media platforms and DTC Ecommerce to take full advantage of the existing offerings.
The key metrics of this business include gross income of $2,234,300, cash flow of $507,150, and 100%+ annual growth.
The target audience of this business includes customers who are converging towards natural skincare and personal care products. The current customer base includes customers who are looking for products that are transparent, sustainable, unique and produced by an eco-conscious brand.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with only 2 part-time contractors facilitating general operations and customer service.
The health and beauty industry is a rapidly growing market as more consumers shift towards natural skincare and personal care products. There is a growing demand for products that are transparent, sustainable, unique and produced by an eco-conscious brand. With consumers are shifting towards purchasing products from eco-conscious brands, this business is poised for tremendous growth.
OPPORTUNITIES TO SCALE
There are numerous opportunities for scaling the business including expanding internationally, comprehensive marketing plans, and expanding the SKU lineup to take full advantage of existing offerings.
Asking Price: $1,900,000
Gross Income: $2,234,300
Cash Flow: $507,150
Year Established: 2014