Stylish Jewelry, Custom Apparel, and Natural Spiritual Yoga-Themed Designs
This eCommerce brand is a Custom Apparel & Jewelry Manufacturer that has become an Etsy Superstar with a strong Social Media following. This Internet Company designs all its own products, developing them with Natural, Spiritual & Yoga Based Themes. This unique brand has been in business for over 6 years and now has a total of 50 unique clothing and jewelry SKU’s offered at market at Etsy, its branded Website and on Social Media. Prepped and ready for the next level, it is ready for growth on the world’s largest eCommerce Marketplace, Amazon.com.
OPERATIONS
The company is an extremely unique brand selling wooden and gemstone jewelry, clothing, and accessories. A hybrid model, clothing is ‘Print on demand’ and jewelry is stocked. All 50 SKUS’s are completely unique, with designs created and owned by the business. This is an owner-operated business, with complete freedom to run from anywhere in the world. Current owners average 10-20 hours at most per week, with responsibilities centering on managing the Etsy store, posting on Instagram, managing Shopify, and handling customer service inquiries. Orders are shipped by ownership direct to consumer daily so that customers receive their packages quickly, as expected.
The business follows a hybrid model where clothing products are print-on-demand and jewelry products are stocked. The owners handle the shipping of orders directly to customers, ensuring quick and reliable delivery.
MARKETING AND KEY METRICS
Marketing efforts have centered on email marketing, Social Media Marketing and some chat bot marketing. The business has been a complete success without advertisement, leaving the opportunity for new owners to take the business to a whole new level through paid ads, influencers, affiliates and more. The business is part of the top 1% of sellers on Etsy. Brick and mortar wholesale is an option as well; seller has already received multiple requests. The truly exciting scale opportunity is Amazon, almost guaranteed growth in the right hands. Social media can be pumped up as well, as owners have seen some promising success on Instagram. Investing in paid ads on Pinterest, Facebook and/or Instagram would leave a lot of room for growth.
The business currently sells its products through Etsy, its own branded website, and social media platforms. There is a growth opportunity to expand sales channels to include Amazon and other online marketplaces. By leveraging paid ads, influencers, and affiliate marketing, the business can further drive growth and reach a larger customer base.
The key metrics of this business include the number of unique SKU’s, total sales revenue, conversion rates, customer acquisition cost, customer lifetime value, and customer satisfaction.
The customer base of this business consists of individuals interested in natural, spiritual, and yoga-themed apparel and jewelry. These customers are often seeking unique and personalized products that resonate with their beliefs and values. The business has a strong social media following, indicating a dedicated customer base that engages with the brand’s content and products.
BUSINESS MODEL & RESOURCES NEEDED
This business is currently owner-operated, requiring minimal hours per week. There is a potential for growth and expansion that may require hiring additional employees or outsourcing certain tasks.
THE INDUSTRY
The jewelry and custom apparel industry is a highly competitive and diverse market. This particular eCommerce brand focuses on natural, spiritual, and yoga-themed designs, catering to a niche audience. The industry is driven by consumer trends and preferences, with customers seeking unique and personalized products. Examples of similar businesses in this industry include other Etsy sellers offering handcrafted jewelry and apparel with a spiritual or natural theme.
OPPORTUNITIES TO SCALE
This business has scale opportunities through expanding its presence on Amazon, investing in paid ads on social media platforms, and exploring brick and mortar wholesale opportunities. With unique and in-house designs, the business has the potential to become a recognizable brand in the natural, spiritual, and yoga-themed apparel and jewelry market. The success of this brand on Etsy indicates its potential for growth in larger marketplaces.
Asking Price: $249,000
Gross Income: $146,835
Cash Flow: $74,274
Year Established: 2014
Employees: 1
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