High-Performance Insurance Marketing Agency: 70 Repeat Customers & 400% YOY Growth, 71 Active Advertisers.
This Performance Marketing Agency is a leader in the insurance industry, connecting clients with advertisers and publishers through their affiliate network. With a 70% renewal rate among their Insurance Agency Clients, they consistently deliver results and generate leads. The agency has experienced impressive growth, achieving a 400% YoY increase in revenue and $9 million in sales in 2022.
OPERATIONS
The agency leverages cutting-edge technology to provide expert service to insurance agents, agencies, and major brands. They offer high-quality consumer-initiated inbound calls and real-time leads to help their clients expand their customer base. With a dedicated staff of 5 employees and 3 contractors, the agency is well-positioned for rapid growth and is exploring expansion into new verticals.
The agency operates remotely, with a shared office for client meetings. They contract with a call center in the Philippines and have an internal media buyer to generate inbound calls and drive traffic to their advertisers. The agency has streamlined operations and requires as little as 5 hours per week from the owner to run the business.
MARKETING AND KEY METRICS
The agency uses a multi-channel approach, including paid search, social media, email marketing, and SMS text messaging, to reach their target audience. They have a successful sales strategy and have attracted 71 approved advertisers to their network. The agency also has opportunities to expand their own customer base through social media, email marketing, SEO, and an education blog on their website.
The agency’s sales channel primarily involves connecting clients with advertisers and publishers through their affiliate network. They have attracted 71 approved advertisers to their network and are exploring expansion into new verticals. With their proven success in the insurance industry, they have the potential for rapid growth in multiple fields.
Key metrics for this agency include a 70% renewal rate among clients, 400% YoY growth in revenue, and $9 million in sales in 2022. They have 356 approved publishers and receive an average of 48,000 incoming calls and 18,000 billable calls each month.
The agency’s customer base consists of insurance agents, agencies, and major brands in the insurance industry. They connect clients with advertisers and publishers to generate leads and expand their customer base. The agency has a 70% renewal rate among their insurance agency clients, indicating the long-term value their services offer.
BUSINESS MODEL & RESOURCES NEEDED
The agency has a dedicated team of 5 employees and 3 contractors who handle daily operations. The owner spends around 5 hours per week managing the business. The team includes experienced senior members who efficiently handle tasks such as approving payments to publishers, managing cash flow, and implementing growth initiatives.
THE INDUSTRY
The performance marketing industry has seen significant growth and demand. Performative marketing combines paid advertising and brand marketing and offers a win-win solution for clients and affiliate publishers. This agency’s success in the insurance industry demonstrates that their model can be replicated in other fields, such as financial, legal, and home services, where lead generation is crucial.
OPPORTUNITIES TO SCALE
The agency has multiple scale opportunities, including expanding into new verticals, such as financial, legal, and home services. They can also employ digital marketing tools, such as social media, email marketing, and SEO, to expand their own customer base. With their successful performance in the insurance industry, a buyer can replicate their formula and drive sales in other fields.
Asking Price: $4,250,000
Gross Income: $9,515,126
Cash Flow: $1,406,932
Year Established: 2020
Employees: 5
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