search engine optimization and website development technology company

Highly Automated IT Support and SEM Website Development Firm with 80% Repeat Order Rate

This is a 7-year-old IT support, search engine optimization (SEO) and website development technology company serving the US. They offer comprehensive computer service to residential and commercial clients and have a loyal customer base loyal that trusts this agency for reliable, high-quality computer service. The company has a fast-growing national presence.

OPERATIONS

The company provides IT services for both households and businesses, and additional services that include web design, SEO and SEM, and hosting services for websites and email systems as a Microsoft partner. The company prides itself on high-quality preventative maintenance for its business and household clients providing minimal downtime. Projects can be as small as fixing a virus on a computer to streamlining their client’s digital marketing efforts.

The company provides support to clients through a highly automated, remote system. As such, a buyer could run the business from anywhere in the world using the services of their experienced computer experts. Additionally, the company utilizes a team of low-cost offshore technical experts as needed, and there is an on-call contract workforce for on-site work as necessary.

MARKETING AND KEY METRICS

The company uses a highly cost-effective search engine optimization program to drive organic traffic to its website and boost sales. The agency also uses an informative blog on its website to attract more readers who can eventually become clients. They could revive their PPC ad campaign to drive traffic as well as launch their first social media marketing campaign for brand awareness.

The company could revive its PPC ad campaign while also launching the agency’s first social media marketing campaign. A related tactic would be creative videos that outline their services and use them for effective video marketing on sites such as YouTube, TikTok, and Twitter. With a large email database, the company could also launch a regular online newsletter to promote the launch of new services to their existing client base.

The IT services industry is projected to reach $4.6 trillion by the end of 2023. The company has an 80% Repeat Customer Rate and the subscription-based services bring in recurring revenues from their satisfied clients. Technical services represent 55% of the company’s revenue stream.

The company provides service to individuals, families, and a wide range of businesses, including eCommerce companies in the US. They are known for providing professional technical training to clients, sharing their knowledge, and expertise to help clients make the best choices about the new technologies available to them. This has resulted in a very faithful client base.

BUSINESS MODEL & RESOURCES NEEDED

The company operates with only one employee, and contracted and offshore technicians handle most assignments. These technicians are available to handle nearly all daily operations. The company also maintains an on-call contract workforce for on-site work as necessary.

THE INDUSTRY

The company operates in an industry that’s rapidly growing and expected to reach a market size of $4.6 trillion by the end of 2023. Virtually everyone today relies on their computer, laptop or smartphone for access to work, shopping, entertainment, home security, and instant communication. Examples of other companies in the industry include IBM, Accenture, and Fujitsu.

OPPORTUNITIES TO SCALE

The buyer can operate the company using the skills of its experienced computer experts and scale up services with new offerings. For example, the company launched an e-Commerce-focused website that can be monetized in several ways, and a platform that helps small businesses get a simple, secure, and effective website or an e-commerce shop without having to pay a developer thousands of dollars to get it. The company could expand its operations beyond Hawaii to other states and go national.

Asking Price: $487,000
Gross Income: $166,401
Cash Flow: $130,843
Year Established: 2016
Employees: 1

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