International Cooking Brand Experiencing Rapid Expansion Through Disruptive Innovation
This is a 5-star eCommerce food media and kitchen appliances company that makes home cooking easy, accessible, and innovative by combining the best products, technology, and content while creating a community of raving fans. With a market-leading mobile app, Amazon and Instacart integration, and a host of products such as electric pressure cookers, glass kettles, and air fryers, this internationally branded cooking brand is already in the final phases of negotiating with the big box retail presence with Costco and Home Depot.
OPERATIONS
This business is already integrated with Amazon Fresh and Instacart for food delivery services in all locales served by these suppliers. Core products include electric pressure cookers, a proprietary product capable of turning any pressure cooker into an air fryer, glass kettles, with new, trending SKUs already in the pipeline to launch, including an air fryer.
The business fills with a hybrid Amazon FBA & 3rd Party Remote warehouse model allowing the business to adapt to dynamic market needs while also ensuring absolutely minimal overhead and OPEX. The business has exclusive contracts with all suppliers.
MARKETING AND KEY METRICS
This business brings with it a hugely loyal customer base in very socially salient segments. Over 336,000 people follow the brand on Facebook alone. This stand-out retailer leads the way with disruptive innovation within its space, not the least of which is illustrated by its highly rated mobile app and a customer-facing website with enterprise-level polish from head to toe and affiliate partnerships spanning multiple channels.
The primary sales driving channel is Amazon, with over 3,700 reviews and a 4.9-star rating out of 5 stars. The business is already integrated with Amazon Fresh and Instacart for food delivery services in all locales served by these suppliers.
This business is projected to have tripled its initial year revenue in 2020, with 2021 projected to more than double its preceding year’s performance. This international eCommerce retail business is already making the leap to big box success and is a hugely viable and attractive eCom retail business that fills a low-risk profile few can boast in any eCom segment.
This business has a hugely loyal customer base in very socially salient segments. Over 336,000 people follow the brand on Facebook alone.
BUSINESS MODEL & RESOURCES NEEDED
This business has a team of 13 professionals.
THE INDUSTRY
This eCommerce food media and kitchen appliances company is part of the cooking space which is growing rapidly worldwide. The trend of home cooking due to COVID-19 has increased, leading to increased demand for innovative home cooking products. Companies like, HelloFresh, Blue Apron, and Freshly are leading the pack in this space.
OPPORTUNITIES TO SCALE
The opportunity for growth is immense because the business is already in the final phases of negotiating on-shelf big box retail presence with Costco and Home Depot in all markets. The business also has new SKUs already in the pipeline to launch, including an air fryer – a hugely popular vertical in the cooking space.
Asking Price: $3,000,000
Gross Income: $24,739,985
Cash Flow: $5,758,147
Year Established: 2016
Employees: 13
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