Joint Therapy Adhesives: Multi-Brand Ecommerce Retailer in the Healthcare Sector
The target is a B2B & B2C MULTI-BRANDED eCommerce Retailer in the Home Improvement/Home Goods segment, offering two separate consumer product brands primarily on the Amazon platform. One brand is primarily focused on Adhesive & Tape products, including packing, gaffer, rollers, anti-skid and other tape products and related destination SKUs. The second brand is a recently introduced line of Therapeutic Joint Braces geared towards the sports medicine and athletics accessory market. This branded retailer is yielding 25% YOY growth and is on track for a 40% YOY comp for 2018 thanks in no small part to high volume, demographically comprehensive sales coverage with $15 average ticket prices. This well-established retailer punches well above its weight in its main play with commercial & residential tape SKUs thanks to 100% FBA fulfillment, on point pricing, top quality sourcing and excellent brand presentation.
OPERATIONS
This is a genuinely turn-key acquisition opportunity with little overhead in all regards thanks to the founders’ smartly built infrastructure – current workload can be as little as ten hours per week, meaning ownership is free to focus entirely on growing the business.
The supply and logistics for this business are managed through the Amazon platform, with 100% FBA fulfillment and top quality sourcing.
MARKETING AND KEY METRICS
This currently 100% Amazon business also owns two brand-named Internet Domain Websites – it’s in a great position hit its stride with global expansion into EU, Canada, and other international markets with the power and ease of its 5-Star Amazon account, a platform on which it is already a segment leader. Scale opportunities abound here, especially with respect to B2B account sales and wholesale/brick & mortar options. With excellent vendor relationships already established, adding additional SKUs in cross-sold verticals and pumping up the newly-added athletic brand line will be sure to realize incremental growth moving forward.
The sales channel and growth opportunities for this business include expanding into global markets, B2B account sales, and wholesale/brick & mortar options.
The key metrics for this business include YOY growth rate, average ticket prices, sales coverage, and fulfillment methods.
The customer base for this business includes both B2B and B2C customers in the home improvement/home goods segment, as well as sports medicine and athletics accessory market.
BUSINESS MODEL & RESOURCES NEEDED
This business has one employee working on the current workload, with potential for growth in the future.
THE INDUSTRY
The industry of this business is the Home Improvement/Home Goods segment, specifically focusing on the adhesive and tape products, as well as therapeutic joint braces for the sports medicine and athletics accessory market. Examples of companies in this industry include 3M, Gorilla Glue, and Mueller Sports Medicine.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include adding additional SKUs in cross-sold verticals and further developing the newly-added athletic brand line. For example, expanding the range of adhesive and tape products and introducing new types of therapeutic joint braces.
Asking Price: $1,575,000
Gross Income: $3,973,152
Cash Flow: $395,266
Year Established: 2014
Employees: 1
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