Making Waves in the Outdoor Camping Gear Market: A Look at a Consumer Products Brand

This company is a direct-to-consumer brand that offers outdoor and camping gear, primarily featuring portable inflatable relaxation gear like cushions, pillows, and sleeping bags. They have a solid brand presentation, excellent social media presence, and two landing pages that drive traffic to Amazon, which has helped them achieve significant YOY growth since their establishment. The average ticket value is around $30 and the profit margin is at 26%, while OPEX stays below 1%. This company sells to a wide demographic, giving it exceptional reach in terms of market share.

OPERATIONS

This Internet Retailer has a monthly visitor level of 45,000 through Amazon marketing services alone, but they have yet to invest in comprehensive SEO, advertising, or social media marketing. They have an email database of 75,000 opted-in contacts, leaving the door open for numerous outbound marketing efforts. This business has been built around six core SKUs, with development plans ready for three new sleeping pad SKUs, a new cold-weather sleeping bag, and a summer sun shelter. They fulfill entirely through Amazon FBA, but their logistical operations can improve with a US-based entity or office to speed up freight operations and inventory turns.

This Amazon FBA retailer’s warehouses are located in Eastern Europe, serving as a cross-dock before the products are sent to Amazon in the United States. They can improve their logistical operations with a US-based entity or office to speed up freight and inventory turns.

MARKETING AND KEY METRICS

This company sells primarily through Amazon, and they drive traffic through their own two brand-promoting landing pages. They have yet to invest in comprehensive SEO, advertising, or social media marketing, but have an email database ready for outbound marketing.

This company primarily sells through Amazon and has achieved YOY growth through their two brand-promoting landing pages.

Average ticket value $30, 26% profit margin, OPEX is below 1%, monthly visitor level at 45,000.

They sell to a broad and diverse outdoor recreational market, and their products appeal to a wide demographic.

BUSINESS MODEL & RESOURCES NEEDED

This business has one employee.

THE INDUSTRY

This company operates in the outdoor and camping gear industry. Companies from this industry offer gear and accessories for outdoor recreational activities, camping, and hiking. Some examples of companies in this segment are Patagonia, REI, Coleman, and The North Face.

OPPORTUNITIES TO SCALE

This business can scale by branching into new categories and expanding the product line. They have solid vendor relationships, and the transition process will be smooth for any new buyer. They can also improve their logistical operations with a US-based entity or office.

Asking Price: $1,550,000
Gross Income: $1,988,000
Cash Flow: $512,000
Year Established: 2015
Employees: 1

• About
• Latest Posts

Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

Latest posts by Amanda Stanley (see all)

• Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
• Branded Ecommerce Company for Baking Goods - July 8, 2023
• Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023