jar of nutritional supplements with a green, leafy background

Explosive Nutritional Supplements Ecommerce Brand with Exceptional Cash Flow

This nutritional supplements eCommerce brand focuses on offering 100% all-natural nutrition supplements that have received rave reviews from customers. Their products range from anti-aging supplements to treatments for common issues such as tinnitus and joint pain.

OPERATIONS

The company uses a fulfillment center for product sourcing and employs a supply on demand method for supply chain optimization. This rare supply and logistics relationship allows the company to avoid cash flow problems. They can handle hundreds of shipments per day, including Amazon FBA services.

The company sources products from manufacturers and utilizes a fulfillment center for order fulfillment. They have a strong supply chain optimization strategy in place that ensures efficient supply and logistics operations.

MARKETING AND KEY METRICS

The company markets their products through various channels, including Native Marketing and Affiliate Marketing (CPA). They have also implemented a successful SEO program and maintain two informational news blogs that provide health tips and alternative medicine news.

The company’s sales channels include their own website and Amazon.com. They have recently started selling on Amazon and are exploring opportunities to expand into other eCommerce marketplaces.

The key metrics of this company include average daily orders of 300-500, an email database of 150,000, and net margins of 24% on around $30 million in sales.

The customer base primarily consists of Baby Boomers who are reliable repeat customers with disposable income. The brand offers products that promote a healthy lifestyle and address various health issues, attracting a diverse customer base.

BUSINESS MODEL & RESOURCES NEEDED

The company has a fully dedicated team that manages all operational aspects. The owners are actively involved in the development of new products, marketing strategy, and optimizing existing offers.

THE INDUSTRY

This company operates in the growing nutritional supplements industry, which is projected to exceed $200 billion by 2026. With an increasing awareness of natural remedies and a demand for organic products, this brand is well-positioned for success.

OPPORTUNITIES TO SCALE

The company has opportunities for scale through product diversification, expanding the network of Affiliates, and increasing presence on Amazon and other eCommerce marketplaces. Launching a comprehensive social media campaign and influencer marketing initiative can also drive growth.

Asking Price: $45,000,000
Gross Income: $38,495,283
Cash Flow: $9,381,154
Year Established: 2015
Employees: 24

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