The Multi-Branded Apparel Company offers unique and playful socks, t-shirts, hoodies, and yoga pants through four branded websites. The company has an 18% repeat order rate, and all sales are generated from these websites.
The company specialized in testing websites for products likely to become bestsellers, launching collections of print-on-demand products, and then ordering inventory for particular SKUs. Each of the company’s four brands offers a top-selling SKU backed by enthusiastic customer reviews.
Seasonality isn’t a risk factor for the company, and sales peak during the first and second quarters of the year. They run pay-per-click ads to generate new sales using media buying to introduce new collections every 30 days.
MARKETING AND KEY METRICS
The Multi-Branded Apparel Company markets via social media, email campaigns, and blog posts. They also utilize search engine optimization across the websites and have top Google search placement results for each brand name.
The company could begin listing its best selling SKUs on Amazon, Etsy, Target, and Walmart to achieve further marketplace opportunities. They are also tapping into international markets in Australia, the UK, Canada, and New Zealand.
The company has a steadily growing 18% repeat order rate and an average order value of $55. They have an email database with 191,200+ subscribers and over 278,100+ monthly online visitors spreads across each website.
Their products appeal equally to men and women, with women tending to favor the yoga products while men are the primary buyers for the comical socks and nature-themed apparel.
BUSINESS MODEL & RESOURCES NEEDED
The company has five employees and operates primarily online.
The Multi-Branded Apparel Company operates in the global apparel market, which is projected to grow to $2.25 trillion by 2025. They also operate in the custom t-shirt printing market, which brought in $3.64 billion globally in 2020, with projections to grow by 9.7% through 2028.
OPPORTUNITIES TO SCALE
The company could scale its operations by expanding into Amazon, Etsy, and other marketplace opportunities, as well as adding a B2B sales arm. Their comprehensive SEO strategies could be implemented to further expand the brand.
Asking Price: $1,525,000
Gross Income: $4,753,516
Cash Flow: $426,151
Year Established: 2019