Organic Make-up and Beauty Brand with 3 Brands and 11 Core Products for Sale
This business offers three storefronts on Amazon, marketing upscale beauty and make up products. With 11 core products across three brands, all sales of which have been organic until now. This niche space has huge scale opportunities with numerous options for growth in sales channels and PPC ads on Amazon. The current customer base is primarily women aged between 18 and 65 with average incomes, keeping Average Order Values affordable at $19.97. This business requires neither office space nor warehousing, and the owner requires just three to five working hours per week.
OPERATIONS
The owner works only three to five hours each quarter in running this business – which requires neither offices nor warehouses – with product manufacture contracted out to a trusted supplier. Currently operating exclusively on Amazon, growth opportunities abound in the form of PPC ads, expanding to other eCommerce sites, shipping overseas, and programs such as Amazon’s Subscribe & Save.
Shipping is handled through the supplier directly to Fulfillment By Amazon [FBA], which cuts out the need for warehousing. Holding inventory for the next 18 months already, the current popularity of products makes set soon placing of further orders highly likely.
MARKETING AND KEY METRICS
Marketing to date has relied largely on effective use of popular keywords in Amazon product descriptions. With no ad spend employed to date, PPC ads on Amazon would provide a considerable boost to profits. Other marketing opportunities could arise from expanding to Shopify sites, going live on other eCommerce sites, shipping to overseas markets and leveraging Amazon’s Subscribe & Save program.
Currently, sales are wholly attributable to Amazon storefronts. Additional sales channels can be pursued, such as creating Shopify sites for each brand and listing on Walmart and Etsy. Extending to include Canada, Europe, Japan and Australia through Amazon’s overseas platforms, along with the S&S program, are both viable options.
Metrics of success are impressive thus far, with strong traffic to the three storefronts seeing an average of over 2,000 units sold each month, with sales peaking around Amazon Prime month and the holidays. A 100% positive seller rating on Amazon attests to excellent customer service.
The customer base of this business is predominantly composed of women of average income, from 18 to 65 years of age. The customer base is looking for high-end, premium, and luxury beauty products, and the average order value [AOV] of $19.97 is affordable to all customers, including young buyers. The customer base buys beauty and make up products all year long, especially in the run-up to Prime Day, the holiday season, and Valentine’s Day.
BUSINESS MODEL & RESOURCES NEEDED
This business does not require employed staff, as the owner works only up to five hours per week and is prepared to offer complete training and support to ensure a smooth transition upon sale.
THE INDUSTRY
Services to the beauty and make up products market are expected to grow at 7% through to 2030, with a global value of $482 billion in 2021. Since products in this valuable niche have become part of daily grooming for both men and women, this marketplace is expected to continue expanding. The current sale of 11 core products with expansion opportunities to meet a wide range of customer demand is perfectly positioned to benefit from this trend.
OPPORTUNITIES TO SCALE
Growth opportunities for this business are numerous, with profitable options including targeted searches to capitalize on seasonal trends, expanding product lines, implementing targeted ads and campaigns on Amazon, encouraging repeat purchases and moving into other sales channels. The exhaustive product range of the supplier at their disposal presents a wealth of marketing opportunities.
Asking Price: $1,600,000
Gross Income: $752,090
Cash Flow: $514,053
Year Established: 2021
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
