Outfit Your Vehicle for Off-Road Travel and Camping with this Overlanding Vertical DTC Ecommerce Retailer – 100% Dropship Model
This eCommerce brand specializes in providing roof racks, car-top tents, and camping accessories for off-road travel and camping enthusiasts. They offer high-quality products in the overlanding niche, catering to both experienced overlanders and newcomers looking to outfit their vehicles for outdoor adventures. The company operates as an eCommerce store with a 100% dropship model, allowing them to offer a wide range of products without stocking inventory.
OPERATIONS
The company follows a direct-to-consumer (DTC) model, selling their products through their eCommerce store. They have achieved impressive year-over-year growth and have a loyal customer base. With a focus on organic growth, social media, and word-of-mouth marketing, they have successfully built a strong brand in the industry.
The company operates with a 100% dropship model, which means they do not stock any inventory. All orders are fulfilled directly by vendors, ensuring efficient supply and logistics.
MARKETING AND KEY METRICS
The company utilizes organic growth, social media, and word-of-mouth marketing to promote its products. They have a visually appealing brand and target outdoor enthusiasts through platforms like Instagram and TikTok. There are opportunities for expansion through paid media, SEO, and social media influencer partnerships.
The company has the potential for growth by expanding its selling channels, implementing paid media strategies, optimizing SEO, and partnering with social media influencers. There is a growing market for overlanding and outdoor equipment, and reaching a wider audience can drive sales and revenue.
The key metrics for this business include gross margins of over 30%, an average order value of approximately $908.90, and an average of over 41,000 visitors to their website per month.
The customer base for this business includes outdoor enthusiasts, overlanding enthusiasts, and individuals looking to outfit their vehicles for off-road travel and camping. They have a strong customer base and a high repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs three individuals, including one responsible for order processing, one for customer service, and one for product management, website, and technology.
THE INDUSTRY
The company operates in the camping and outdoor equipment industry. This industry has experienced steady growth in recent years, with an increasing interest in outdoor activities among families and young singles. The demand for camping and outdoor equipment, especially in the overlanding niche, has been on the rise.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including expanding product offerings to include hiking gear, stoves, and other camping supplies. Utilizing proprietary branding and incorporating an influencer program can also enhance brand loyalty and attract new customers. The company can further optimize its marketing strategies and explore new sales channels to support growth.
Asking Price: $675,000
Gross Income: $2,006,694
Cash Flow: $201,845
Year Established: 2019
Employees: 3
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