Providing Security Solutions for Commercial and Residential Properties – $15,000 Average Order Value, 30% Repeat Order Rate
The National Technology Company provides Low Voltage Products & Services, including high-definition video surveillance cameras installations to both commercial, residential, and government properties in the US. They have grown steadily over the past 7 years due to their national approach.
OPERATIONS
The company provides high-end residential and commercial installations of surveillance camera systems, data/network wiring, access control card readers, and speakers and PA systems. Their work has brought the company a massive number of 5 Star reviews from satisfied customers, who are happy to recommend them to family, friends, and coworkers. Their quality work has also doubled their earnings from 2021 to 2022.
The company has its own brand model they created which is manufactured directly for them, and they have grown to more than 50+ products altogether. They have $150,000+ in inventory that will be provided to the buyer, as well as five work vans and eight rental offices.
MARKETING AND KEY METRICS
The company relies mostly on organic traffic to their website, and strong word-of-mouth referrals from satisfied customers. They have invested in SEO and used social media marketing, including on Instagram where they maintain 12,000+ followers.
While their focus in recent years has been commercial and light industrial properties, the company decided in 2022 to include residential properties as well, which are now 20%+ of their sales. The company recently completed the first military project awarded to them and they project that government work will become a significant part of their revenue stream moving forward.
The average cost for the company’s product and installation is $15,000, and customers come back for more. Their Repeat Customer Rate is now 30%+ and rising.
The company provides services to commercial, residential, and government properties in the US.
BUSINESS MODEL & RESOURCES NEEDED
The company has an experienced team in place that includes four office workers who handle dispatch, bookkeeping, customer support and sales, two full-time technicians, and 8 technician subcontractors.
THE INDUSTRY
The market for high-definition cameras has undergone an impressive transformation from digital to smart imaging, with a much wider range of visualizing technologies in the imaging ecosystem. The demand for HD Security Cameras is increasing sharply among both commercial and residential property owners because of the safety and security benefits of using these sophisticated video surveillance systems. Government agencies are also helping to drive the sale of HD security cameras, requesting that they be placed not only in government buildings but also in public areas to help maintain community safety.
OPPORTUNITIES TO SCALE
The company is exploring the opportunity to open new offices in Florida and additional cities such as Atlanta to grow sales and is hoping to expand into additional markets as well. They also believe there is a significant opportunity to increase their use of digital marketing to grow sales.
Asking Price: $3,200,000
Gross Income: $1,921,039
Cash Flow: $746,871
Year Established: 2016
Employees: 14
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