Patented Far Infrared IR Sauna Home Gym and Fitness Kit Manufacturer Ecommerce Retailer
This company is a fully patented manufacturer and eCommerce retailer specializing in Far Infrared (IR) Sauna and home gym and fitness kits. They offer patented Far Infrared Heated Health, Fitness, and Anti-Aging saunas, with an average order value of $3,294. The company has experienced significant growth and profitability, with an expected profit of over $600k next year. They have opportunities for scaling through sales platform expansion, social media utilization, and partnerships with interior designers, construction companies, and gym chains.
OPERATIONS
The company operates through their own proprietary websites, with potential for expansion onto online marketplaces like Wayfair and Amazon. They also have a YouTube channel with over 100 training videos and could expand their presence on Instagram, Facebook, and Twitter. They have the opportunity to create partnerships with interior designers, construction companies, and gym chains to generate consistent sales.
The company currently operates through their own proprietary websites for sales and distribution. They have the potential to expand their supply and logistics by partnering with interior designers, construction companies, and gym chains to provide their products to a wider customer base.
MARKETING AND KEY METRICS
The company can leverage social media platforms like Instagram, Twitter, and Facebook to reach a wider audience. With their innovative fitness technology and high-value products, they can create engaging content and training and workout videos to promote their brand. They can also explore online marketplaces and create partnerships with interior designers and gym chains to increase their sales.
The company has the opportunity for sales channel growth by expanding onto online marketplaces like Wayfair and Amazon. They can also leverage social media platforms and create partnerships with interior designers, construction companies, and gym chains to generate consistent sales and drive growth.
The company’s key metrics include an average order value of $3,294, expected profit of over $600k next year, and the potential for expansion onto online marketplaces and social media platforms.
The company’s customer base consists of individuals interested in home fitness equipment and products. They can also target interior designers, construction companies, and gym chains as potential customers for their high-value products. By expanding onto online marketplaces and leveraging social media, they can reach a wider range of customers.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has one employee managing the operations. As the business scales and expands, they may need to hire additional employees to support sales, marketing, and customer service.
THE INDUSTRY
The health, fitness, and wellness industry is a rapidly growing market, with increasing consumer demand for home fitness equipment and products. Examples of companies in this industry include Peloton, Mirror, and NordicTrack. This company differentiates itself by offering fully patented Far Infrared (IR) Saunas and home gym and fitness kits.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding sales platforms onto Wayfair, Amazon, and other online marketplaces. They can also leverage social media to reach a wider audience and create partnerships with interior designers, construction companies, and gym chains to increase their customer base and revenue. By tapping into various distribution channels and strategic partnerships, the company can significantly increase its scale and market presence.
Asking Price: $600,000
Gross Income: $418,106
Cash Flow: $209,328
Year Established: 2018
Employees: 1
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