Private Label Skincare Ecommerce Company: A Decade of Success
The company is a 100% USDA Certified Organic, all-natural Baby and Adult Skincare Private Label Brand that has been in business for over 10 years and continues to scale year over year. The privately owned proprietary brand is well established and recognized in the US and most major markets worldwide. The company’s mission is to provide organic, all-natural skincare products that are safe for babies and adults to use. Its dedication to customer satisfaction and high-quality ingredients has allowed the company to grow rapidly over the past decade.
OPERATIONS
The company prides itself on using only the highest quality, organic, and all-natural ingredients in its skincare products. The owners have crafted all of these consumer products with extreme care, and the company owns all rights to the formulations. The company’s products are packed and sold under its registered trademark, regardless of sales channel. The company offers an array of products for babies and adults, ranging from lotions, balms, oils, and more. With its low working capital and valuable net terms with suppliers, the company is a high-value acquisition.
The company has a low working capital and valuable net terms with clients and strong relationships with suppliers in place. It ships an array of products for babies and adults, ranging from lotions, balms, oils, and more.
MARKETING AND KEY METRICS
The company has achieved significant growth on organic means alone but still has tremendous room for expansion. Though the business has done very well in the internet space via its primary-branded domain, Amazon remains an unexplored avenue, which represents a massive opportunity to double or even triple the revenues. The company’s motto/messaging is around its natural ingredients and safe products for babies and adults.
The company’s products are being sold primarily through its primary branded domain website. There is, however, tremendous room for expansion on Amazon, which could double or even triple the revenues.
The company has solid books and records, the asking price is $2 million, it has a cash flow of $442,365, gross income of $799,367, was established in 2007, and currently employs only two people.
The company caters to a diverse customer base consisting of customers who demand high-quality organic skincare products for babies and adults.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs two full-time employees and needs a qualified buyer who can help expand its operations further.
THE INDUSTRY
The skincare industry is a highly competitive but rapidly growing industry. The market is divided into different product categories, including baby, facial, body, and sunscreens. With consumers increasingly demanding natural and organic personal care products, the market for organic and all-natural skincare is growing rapidly globally. According to a report by Grand View Research, the global organic personal care market size was valued at $16.2 billion dollars in 2020 and is expected to grow at a CAGR of 5.9% from 2021 to 2028.
OPPORTUNITIES TO SCALE
The company is a high-value acquisition in every way. With Amazon still unexplored, there is tremendous growth potential for the company to increase its revenues. Additionally, expansion to other major markets worldwide is a possibility.
Asking Price: $2,000,000
Gross Income: $799,367
Cash Flow: $442,365
Year Established: 2007
Employees: 2
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