SBA Pre-Qualified Ecommerce Brand: Air Filtration, Amazon FBA, TTM Growth of 80%, AOV of 17.59, Low Ad Spend
This SBA pre-qualified eCommerce brand specializes in air filtration products. Their high-quality filters, made with environmentally friendly materials, effectively remove harmful particles from homes and businesses. With a focus on affordability, they have gained a competitive edge in the market and achieved significant growth. Their products are sourced exclusively from the US and are manufactured with chemical-free adhesives and charcoal content for maximum efficiency and safety.
OPERATIONS
The company operates primarily through Amazon FBA, taking advantage of the platform’s infrastructure to provide excellent customer service. They have a 97% positive lifetime seller rating and have achieved an impressive 23% year-over-year growth rate. Their marketing strategy revolves around low-cost Amazon PPC advertising, which can be further optimized through keyword analysis and SEO. The company has also started collecting customer emails for future email marketing campaigns.
The company utilizes Amazon FBA for warehousing and fulfillment, providing cost savings and reducing the owner’s workload. All inventory is stored and managed through Amazon, allowing for efficient order fulfillment and minimizing supply chain complexities.
MARKETING AND KEY METRICS
The company’s marketing plan focuses on low-cost Amazon PPC advertising, which accounts for only 6% of total revenue. They have achieved good results with this strategy but could explore additional channels such as paid advertising on Google and Bing and social media presence to attract a wider customer base and drive more traffic to their products.
The company has achieved strong sales growth, with an 80% year-over-year growth rate and an Average Order Value (AOV) of $17.59. Their consistent performance and competitive pricing have helped them establish a loyal customer base. There is potential for further growth by optimizing marketing strategies, expanding product offerings, and exploring additional sales channels.
Key metrics for this business include Average Order Value (AOV) of $17.59, a 23% year-over-year growth rate, and a positive lifetime seller rating of 97%. These metrics demonstrate the company’s strong performance and customer satisfaction.
The company caters to both individual customers and businesses in need of air filtration solutions. Their affordable pricing, high-quality products, and positive customer reviews have helped them attract a loyal customer base. The expanding market for air filtration products provides ample opportunities for customer acquisition and retention.
BUSINESS MODEL & RESOURCES NEEDED
The company is currently managed by the owners, who spend approximately 6 hours per week on the business. With its streamlined operations and fulfillment through Amazon FBA, the company requires minimal staffing.
THE INDUSTRY
The air filtration industry is experiencing significant growth due to increasing concerns about air quality and health. With the global air filters market projected to reach $22.93 billion by 2029, demand for air filtration products is expected to continue rising. This company has positioned itself as an affordable and reliable alternative to larger brands, attracting customers seeking effective and cost-effective solutions for their air purification needs.
OPPORTUNITIES TO SCALE
Opportunities for scaling this business include expanding marketing efforts to reach a broader customer base, introducing new product sizes and variations, and exploring additional sales channels such as social media platforms. The company’s exclusive product line and efficient structure make it a valuable addition to an experienced business owner’s portfolio.
Asking Price: $1,260,000
Gross Income: $835,512
Cash Flow: $280,371
Year Established: 2019
Employees: 1
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