This is an ad publisher platform specializing in the Active Military community. The business provides business owners with an in to market specifically to military personnel which wouldn’t otherwise be possible because of DOD restrictions. The business is working with over 210 advertisers, with a one-year contract rate and 55% renewal rate.
This is a highly scalable opportunity, with other expansion possibilities such as lead generation that can be replicated in a variety of verticals (including Veterans, National Guard & Reserve Bases that are untouched market areas) and by expanding to national brands and chains. Also, the growth opportunity can include adding more sales staff to increase revenue, increase outbound email efforts, and revamping of the website (which is in the beginning stages of implementation).
The supply & logistics of the business mainly includes email correspondence with advertisers, placing mail orders in The Military Times for physical advertising, and using digital platforms to host online ads. The business also owns a database of over 100,000-150,000 potential leads with contact information and their entire customer base current and past.
MARKETING AND KEY METRICS
The business is currently working mainly with direct mail advertisements. They email advertisers’ offers to their subscribers weekly. The platform reaches over 85% of the Active Duty Military Bases in the U.S., making it a sought after opportunity for businesses.
The current sales channels for the business include direct mail advertisements and emails with advertisers. The platform reaches over 85% of the Active Duty Military Bases in the U.S. and provides business owners an opportunity to market to military personnel directly.
The current metrics for the business include 210 advertisers with a one-year contract rate and 55% renewal rate. The business is also currently working with over 100,000-150,000 contact leads, making it highly scalable. It has a 232% YOY Growth rate with a cash flow of $238,316 and gross income of $317,269.
The customer base for this business is military personnel. This highly loyal group of people is the most sought after demographic for businesses operating in the United States. The business provides an opportunity for businesses to market to military personnel, which would not be possible because of DOD restrictions.
BUSINESS MODEL & RESOURCES NEEDED
The business only employs one person, the current owner.
The industry niche for this business is advertising targeted towards the Active Military community. The Military Times is the physical publication used to advertise on a bi-annual basis, which is distributed to every military base in the world weekly. This business is the only website of its kind canvassing over 85% of the Active Duty Military Bases in the U.S.
OPPORTUNITIES TO SCALE
Expansion possibilities include replicating lead generation in a variety of verticals including Veterans, National Guard & Reserve Bases, and expanding to national brands. Opportunities also include revamping the website and more outbound email efforts. Sales staff can be hired to increase revenue. The current metrics and database of over 100,000-150,000 potential leads offer a highly scalable opportunity.
Asking Price: $929,432
Gross Income: $317,269
Cash Flow: $238,316
Year Established: 2006