Sports Nutrition Company with 9 Brands and 45+ Repeat Orders: 20 Years of Success
This 20-year old company is a leader in the Sports Nutrition & Nutraceutical Supplements industry. With 9 brands and 123 stores across 30 states, they have established a strong presence in the market. As consumer behavior has shifted towards online sales channels, the company is transitioning its focus to e-commerce. They offer a wide range of high-quality nutritional supplements in the Sports Nutrition, Weight Loss, and General Health categories.
OPERATIONS
The company formulates its own products and uses contract manufacturers to produce them under their various brand names. This allows them to offer unique and effective formulas. They have a diverse product line with over 150 SKUs sold through Amazon and their branded websites. The company has a high average repeat order rate of 45%, indicating strong customer loyalty and satisfaction.
The company uses contract manufacturers to produce their products, allowing them to offer unique and effective formulas. They have established favorable supplier terms and enjoy a hands-off 100% FBA and 3PL fulfillment platform. This ensures efficient supply chain and logistics operations.
MARKETING AND KEY METRICS
The company has a strong online presence with over 14,000 followers on Instagram and over 58,000 on Facebook. However, their social media presence has not been a focus, presenting an opportunity for growth by engaging with brand ambassadors and influencers. Selling on Amazon has also not been optimized, offering a significant opportunity for a buyer with expertise in the platform to drive sales and expand the brand’s reach.
The company currently sells its products primarily through Amazon and their branded websites. To fuel growth, expanding into additional sales channels like Walmart and eBay would be beneficial. The company also has the opportunity to scale into international markets through the Amazon FBA platform. By leveraging these channels, the company can reach a broader customer base and drive sales.
Key metrics for this company include a 45% average repeat order rate and a diverse product line with over 150 SKUs. They have over 14,000 followers on Instagram and over 58,000 on Facebook, indicating a strong brand presence. The company’s online sales channels, including Amazon and their branded websites, generate 65% and 35% of online sales respectively.
The company has a diverse customer base of health and fitness enthusiasts. Their products cater to individuals looking to build muscle, lose weight, and improve general health. With a high average repeat order rate of 45%, the company has established loyal customers who trust their brand and products.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 3 employees. With a well-coordinated team and operations infrastructure in place, the business is turn-key and requires minimal workload from the owner to maintain and scale.
THE INDUSTRY
The sports nutrition and nutritional supplements industry is a rapidly growing market. With an increasing focus on health and fitness, consumers are seeking products to support their goals. This industry includes a wide range of products such as protein supplements, weight loss aids, and general health supplements. Examples of other companies in this industry include GNC, The Vitamin Shoppe, and Optimum Nutrition.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. Firstly, expanding to international markets through the Amazon FBA platform would allow the company to tap into a larger customer base. Secondly, exploring franchise relationships and expanding to wholesale outside of the franchise network would increase distribution. Launching new products with different variations and increasing marketing efforts through email and social media advertising are also ways to drive growth.
Asking Price: $8,000,000
Gross Income: $5,649,999
Cash Flow: $1,836,182
Year Established: 2000
Employees: 3
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
