Top-Ranked Ecommerce Retailer for Trending Baby Fashion
This ecommerce retailer specializes in headbands and accessories for baby girls. They have been in business for 6 years, achieving profitable growth since its inception. Their highly-polished Shopify ecommerce storefront and rock-solid Etsy storefront have allowed them to gain a 5-star rating with over 4,000 positive reviews on Etsy. They have a lineup of over 925 trend-focused products, most available with variations, to a total of 1,025 SKUs, capturing the entirety of a trending market segment in every way.
OPERATIONS
So far, the company has been relying on organic traffic to increase their sales. They have a great potential to increase their sales by expanding into Amazon, Google Shopping, Facebook Shop, eBay, and Bonanza. The company is ready to be taken to the next level with the acquisition.
The company currently handles their supply and logistics operations by utilizing Shopify’s eCommerce infrastructure currently integrated with Aliexpress. There is an opportunity to gain more cost savings by negotiating with vendors to buy in bulk.
MARKETING AND KEY METRICS
The company focuses on headbands and accessories for baby girls, staying on trend with current fashion. They have gained positive reviews through their ecommerce storefront and social media marketing including Etsy and Facebook.
The company’s potential for growth is one of their selling points that is already enjoying significant growth revenue that can expand globally through other ecommerce channels.
The company has achieved such substantial success and growth using the power of Etsy and relying on organic traffic. They are now poised to enter a new international market with no limits to their growth potential
The baby fashion industry has been highly successful due to the massive demographic that is the target market. The company’s target audience is moms with infants, but they also target the dancing culture with their babies wearing tutus.
BUSINESS MODEL & RESOURCES NEEDED
The company has two employees and can operate remotely. They can transition easily without prior experience in the baby fashion space.
THE INDUSTRY
The baby fashion industry in the US has been expanding in recent years due to a high demand for domestic baby gear items and influencer marketing. There is a trend in dancing culture with tutus that are popular for baby apparel currently favored by mothers.
OPPORTUNITIES TO SCALE
The company can increase their revenue streams by using the power of Amazon and entering other international marketplaces. They can also expand into baby apparel with a wider audience, thereby implementing its access to market opportunities.
Asking Price: $225,000
Gross Income: $231,613
Cash Flow: $78,312
Year Established: 2011
Employees: 2
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