Explosive Growth of Premium Men’s Shoe Brand E-Commerce Store with Growing Social Media Presence

A highly stylized brand of handcrafted leather shoes for men, this eCommerce business has made a meaningful impact among its target demographic. With a focus on quality and design, the company has built a strong customer base and continues to grow its presence on social media.

OPERATIONS

The company designs, tests, and manufactures all its shoes in-house, ensuring the highest level of craftsmanship. With a centralized system of staff designers and manufacturers, the business is able to maintain control over production and quality.

The business has a streamlined supply chain and handles fulfillment through a team of contractors. They currently sell only through their own Shopify store and receive 30-40 customer service tickets per day. There is potential for expansion into additional sales channels, such as Amazon, Etsy, and retail partnerships.

MARKETING AND KEY METRICS

The company has a strong presence on social media, with a focus on platforms such as Facebook, TikTok, Pinterest, Instagram, and YouTube. They engage their audience through paid and unpaid campaigns, including PPC advertising and influencer marketing.

The business has the potential for growth through improved marketing initiatives, such as SEO campaigns and expanded social media engagement. They could also explore commercial messaging through email and blog content, as well as additional sales channels like Amazon and retail partnerships.

The company has a high average order value of $84 and receives over 750 orders per week. They have also built a loyal customer base with a database of 26,100+ email addresses. With a focus on customer service and free shipping on all orders, the business has created strong demand for its products.

The business has a fast-growing, highly engaged, and loyal customer base. They have garnered thousands of satisfied customers through their high-quality products, free shipping, and exceptional customer service. They have also developed successful email marketing campaigns to nurture their customer relationships.

BUSINESS MODEL & RESOURCES NEEDED

The company operates with one full-time employee who handles customer service tasks. They also work with a team of contractors for inventory management, fulfillment, and custom packaging. Content creation is outsourced to a professional photographer.

THE INDUSTRY

The men’s footwear industry is a steady and reliable market, with a global value of over $400 billion. Other successful companies in this industry include brands like Nike, Adidas, and Allen Edmonds.

OPPORTUNITIES TO SCALE

With a premium shoe brand and a strong customer base, there are numerous opportunities for scaling the business. This could include expanding into new product categories like belts, watches, and accessories, as well as launching new shoe styles and targeting brick-and-mortar retailers through a wholesale B2B strategy.

Asking Price: $1,100,000
Gross Income: $2,238,101
Cash Flow: $472,320
Year Established: 2020
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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