Female-Oriented Branded Consumer Product Line
This Internet Business sells its own brand of consumer products that targets the female demographic in the weight loss and body training segment. This sector is growing year over year and is expected to continue its growth trend for many years to come
OPERATIONS
The primary products sold here are focused on helping individuals look and feel better about their bodies, an evergreen need that always has been and always will be top of mind for the female demographic segment. This business utilizes a very low overhead model, by using Fulfilled By Amazon (FBA) warehouses to store, pick, pack and ship all products. The Company has just touched the surface of scale, and there are a number of additional sales channels immediately available
This business utilizes a very low overhead model, by using Fulfilled By Amazon (FBA) warehouses to store, pick, pack and ship all products.
MARKETING AND KEY METRICS
The target sells products both on the Amazon.com site as well as on all of the European Amazon sites. Now that the company has built its relationship with suppliers, and established itself on the current sales channels, it will be easy to expand the business through just product expansion alone.
The Company has just touched the surface of scale, and there are a number of additional sales channels immediately available, including: expanding the dot com and its online advertising footprint; growing an affiliate base; and expanding its existing product line
This business has 3 performance factors that make it stand out from the eCommerce crowd: 1) Scale, 2) Branding, and 3) Need. The primary products sold by this business are evergreen in nature generating repeat business (women order additional smaller sizes as they slim) and appeal to an ever-replenishing customer base of people that want to look slimmer.
The primary customer base for this business is women who are interested in weight loss and body training. These are customers who are looking for long-term solutions to their health and wellness and are willing to pay for high-quality products that will not only help them look better but also feel better.
BUSINESS MODEL & RESOURCES NEEDED
This business can be operated from anywhere with an Internet connection, without the need for employees, office space and other expenses that go with each of these.
THE INDUSTRY
The weight loss and body training segment is growing year over year and is expected to continue its growth trend for many years to come. There is a high demand for products that help women to look and feel better, and this business targets exactly that. Some examples of similar companies in this industry include Kayla Itsines and MyFitnessPal
OPPORTUNITIES TO SCALE
The business has just scratched the surface of scale and has many areas for growth, including expanding product lines and online advertising footprint. Brands can be sold at wholesale and can be expanded to any online channel and can be sold worldwide. Using the power of the brand, a buyer can accelerate sales and reap a great deal of profit.
Asking Price: $269,000
Gross Income: $518,000
Cash Flow: $138,000
Year Established: 2014
Employees: 1
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