Organic Skincare Brand with 10 Years of History and Multiple Sales Channels
This Organic Skincare eCommerce Brand is a leader in the natural and organic consumer products segment. With over 10 years in business, they have developed a stunning line of more than 250 completely organic soaps, lotions, oils, and butters. They have experienced 100% year-over-year growth and have built a solid customer base. The brand focuses on using pure essential oils, organic carrier oils, and natural additives to create high-quality products. They have a strong presence on multiple eCommerce platforms, including Etsy, Amazon, and Shopify. The company also offers sought-after ingredients to individuals and companies interested in making their own products. With a focus on customer satisfaction, shrewd marketing strategies, and a commitment to organic and natural ingredients, this brand is well-positioned for continued growth.
OPERATIONS
This Organic Skincare eCommerce Brand has a strong in-house manufacturing operation. They hand make many of their products and use high-quality organic ingredients. The company operates between 10 and 30 hours per week, handling tasks such as picking orders, inventory management, accounting, and customer service. They ship an average of 100+ orders per day and maintain an inventory value of approximately $50,000. The brand has a smooth and efficient operation and employs one part-time employee to assist with shipping and inventory management.
This Organic Skincare eCommerce Brand has a supply and logistics system that includes sourcing high-quality organic ingredients, maintaining an inventory value of approximately $50,000, and shipping an average of 100+ orders per day. The company uses a 100% stock method for shipments and ensures that their products are well-packaged and delivered in a timely manner. They also have a strong relationship with their suppliers to ensure a steady supply of organic ingredients.
MARKETING AND KEY METRICS
The marketing strategy for this Organic Skincare eCommerce Brand includes a combination of PPC ads on Amazon, social media posts, and a rewards program for customers. They have a strong presence on Etsy, Amazon, and their own Shopify website. The company also utilizes a print coupon that is sent out with every purchase from platforms other than their main website to encourage customers to shop there. The brand focuses on listening to their customers’ needs and wants and tailoring their products to match, which has contributed to their success.
This Organic Skincare eCommerce Brand has a diversified sales channel strategy, with the largest percentage of sales coming from their Etsy shop, followed by their Amazon shop and their own Shopify website. They also have a rising percentage of sales from eBay and wholesale orders. The brand has the opportunity for further growth by expanding sales outside the United States and utilizing advanced digital marketing strategies such as blogging, email marketing, and social media advertising.
The key metrics for this Organic Skincare eCommerce Brand include 100% year-over-year growth, a 4.5 Star Seller rating on Amazon, a 5 Star rating on Etsy, and being ranked as a top seller on eBay. With an average order value of $350 for their consumer products and $650 for their ingredient sales, the company has experienced high sales volume and consistent demand throughout the year. They also have a rewards program that has been very popular with customers and a growing email database of 5,000 subscribers.
This Organic Skincare eCommerce Brand has built a loyal customer base over their 10 years in business. They have over 70,000 sales on their Etsy shop alone and maintain high ratings on Amazon, Etsy, and eBay. The brand has a strong following of customers who are interested in natural and organic skincare products and appreciate the quality and effectiveness of the brand’s offerings. They also have a growing email database of 5,000 subscribers and a rewards program that encourages customer loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The human resources for this Organic Skincare eCommerce Brand include ownership working between 10 and 30 hours per week, one part-time employee handling shipping and inventory management, and an average of 6 customer service inquiries per day. The company operates with a smooth and efficient system, and tasks range from picking orders to inventory management, accounting, and customer service.
THE INDUSTRY
The Organic Skincare industry is a rapidly growing segment within the beauty and personal care industry. Consumer demand for organic and natural skincare products has been fueled by an interest in the health benefits of using all-natural ingredients and concerns about avoiding the use of animals in making beauty products. This once-niche market is now experiencing widespread growth and mainstream acceptance. Examples of other successful organic skincare brands in the industry include Dr. Hauschka, Tata Harper, and Herbivore Botanicals.
OPPORTUNITIES TO SCALE
The scale opportunities for this Organic Skincare eCommerce Brand are significant. One clear method for scaling is through advanced digital marketing strategies. The brand could add a blog to their website to boost SEO and organic traffic, use PPC ads to drive traffic to their Shopify site, and implement a regular email marketing campaign. Another opportunity is to expand sales into international markets by utilizing Amazon and Etsy. Additionally, the brand could continue to add to their existing product line to cater to a wider range of customer preferences and needs.
Asking Price: $1,060,000
Gross Income: $930,681
Cash Flow: $275,395
Year Established: 2010
Employees: 2
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