Superfood Supplements Ecommerce Retailer: Direct to Consumer & Wholesale
The target is an online Direct to Consumer and Wholesale Nutritional Supplements and Superfoods Company. With 400% sales growth in the last 2 years, this company has proven its ability to scale. The business thrives as an importer and distributor of raw and organic superfoods as well as oils and supplements. With these relationships in hand, from cases to containers, this opportunity provides any-scale purchasing options for more than 182 products spanning the health food industry, including 3 in house brands.
OPERATIONS
Sourcing products from all over the world, this company operates on an online, wholesale and hybrid dropship model. Due to current events, there has been a rise in health and wellness awareness that has led to a 50% sales increase for this business. Selling both B2B and B2C, this offering appeals to buyers on many levels and in a multitude of different ways in order to maximize brand awareness as well as profits.
Operating on a hybrid model of 70% Amazon Sales, of which 10% leverage drop shipping, and 30% cumulatively through their other selling platforms, this company utilizes its resources to provide fast and reliable shipping on orders large and small, which has helped to build their reputation for quality across its B2B and B2C channels.
MARKETING AND KEY METRICS
Currently, this company leverages word of mouth and a minimal social media presence along with email marketing to drive sales and traffic. This leaves a large opportunity for in-depth branding through additional social media efforts, an SEO refresh, and paid digital advertising to help skyrocket this business’ current success.
A few exciting growth opportunities for this brand include paid social media outreach, SEO, Google advertising, and expanded selling platforms. Social media use would be especially effective on Instagram and Facebook as that’s where food pictures and lifestyle routines are normally posted.
The key metrics for this business include sales growth, customer acquisition cost, customer retention rate, return on investment (ROI), and average order value (AOV). These metrics are important to measure the success and profitability of the business.
The customer base for this business includes both B2C and B2B customers. B2C customers are health-conscious individuals who are looking for high-quality superfoods and supplements to support their wellness goals. B2B customers include retailers, health spas, gyms, and wellness centers who purchase products in bulk to sell to their own customers.
BUSINESS MODEL & RESOURCES NEEDED
Currently there are 4 people working at this company. There are two owners, 2 remote VAs and 1 part-time employee. This team oversees website management, graphic design, and customer service.
THE INDUSTRY
The health food industry is a growing sector that focuses on providing healthy and nutritious products to consumers. It includes a wide range of products such as organic foods, supplements, superfoods, and more. This industry is driven by the increasing demand for healthier lifestyles and the growing awareness of the importance of nutrition. Examples of companies in this industry include Whole Foods Market, Nature’s Bounty, and Garden of Life.
OPPORTUNITIES TO SCALE
This company has scale opportunities through expanding its social media presence, improving SEO, investing in paid advertising, and leveraging partnerships with established retailers such as Vitamin Shoppe and iHerb. These growth strategies can help increase brand awareness, drive more sales, and expand the customer base.
Asking Price: $2,500,000
Gross Income: $1,790,692
Cash Flow: $560,779
Year Established: 2018
Employees: 1
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