Organic Traffic and Facebook Drives High Growth Custom Apparel Website

This business is an online custom print apparel retail website, operating on the Shopify platform. It has little competition within its targeted demographic, operates on a proprietary, customized platform that has been profitable since launch with rapid, consistent month-over-month growth.

OPERATIONS

This business has a 100% drop-ship model that eliminates the need for overhead, such as warehousing, inventory systems, or human capital. Customer service is outsourced, delivering reliable CSR handling at a fraction of the cost. With minimal time spent by the current owner in overseeing this turn-key and highly-automated platform, an exceptionally efficient groundwork has been laid for expansion in the hands of any eCommerce-savvy owner.

The business has a drop-shipping model, reducing the need for inventory and warehousing. This results in lower expenses and a smaller footprint compared to its solid earnings.

MARKETING AND KEY METRICS

To date, the marketing efforts have been limited to Facebook ads- all other traffic is generated through organic search on major search engines. This represents a significant, immediate scale opportunity through smart digital marketing campaigns.

Facebook ads and organic search are the current channels that generate traffic. The business has high potential to expand into new channels, such as an Amazon Handmade storefront and social media expansion into Pinterest, Twitter, and Etsy.

This business generates $1,715,150 in gross income and $290,748 in cash flow with just under $300,000 in cash flow. It was established in 2015 and has 3 employees.

The customer base consists of consumers looking to purchase custom print apparel. The eCommerce site features a season-proof, emotional purchase niche that makes it an attractive choice among competitors.

BUSINESS MODEL & RESOURCES NEEDED

The business outsources its customer service needs, which reduces the necessary human capital.

THE INDUSTRY

This eCommerce business is part of the printing industry. Custom print apparel companies are experiencing a significant boost in growth in recent years. This growth trend can be witnessed through the success of competitors such as Zazzle, Cafe Press, Spreadshirt, and Shutterfly.

OPPORTUNITIES TO SCALE

The business has an extremely low expansion cost that allows it to scale efficiently. Potential expansion opportunities include the Amazon Handmade storefront, social media expansion, and influencer marketing. The niche market of customized apparel allows it to avoid high competition from companies like Jet.com and Amazon.com.

Asking Price: $849,000
Gross Income: $1,715,150
Cash Flow: $290,748
Year Established: 2015
Employees: 3

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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