Achieve Success in Storage Bin Niche: Multi-Product Amazon FBA Brand with Tens of Thousands of Reviews.
This eCommerce business specializes in selling high quality fabric storage bins through Amazon’s FBA program. With a focus on product quality and unique designs, the company has become a leader in the niche market. The customer base is strong and growing, with sales remaining consistent throughout the year. The company relies on Amazon’s marketing programs for promotion and has room to scale by expanding advertising efforts and exploring international markets.
OPERATIONS
The company sources its products from a single factory and sells exclusively on Amazon. Sales are strong with a diverse revenue stream, and customer acquisition costs are low due to the platform’s marketing capabilities. The company also operates its own eCommerce website, but Amazon remains the primary sales channel.
The company sources its products from a single factory, ensuring quality and consistency. They offer a wide selection of 165 products in the storage bins, baskets, boxes, and cubes vertical. All products are available on Amazon.com.
MARKETING AND KEY METRICS
The company relies on Amazon’s in-house marketing programs, which have proven to be successful in attracting a healthy customer base. Minimal ad spend has been required due to the platform’s promotional efforts. The company also offers a subscription plan to its buyers on Seller Central.
The company has the opportunity for growth in sales channels by increasing advertising budget, exploring multi-market expansion, and tapping into international markets offered by Amazon. Potential strategies include running PPC ads on Google, investing in affiliate or influencer advertising, and expanding into other popular sales channels.
The company’s key metric is the average order value, which is $35.70. Sales are not heavily reliant on a single product, with the top seller representing only 9% of gross revenue. The customer base is strong and growing, with moderate sales increases during the early months of the year.
The company has a strong and growing customer base, which includes both homeowners and business owners. Their products appeal to those looking for practical and stylish storage solutions. There is no obvious seasonality in sales, although moderate sales increases are observed in the early months of the year.
BUSINESS MODEL & RESOURCES NEEDED
The company has one employee managing operations, marketing, and customer service.
THE INDUSTRY
The company operates in the eCommerce industry, specifically in the storage bins, baskets, boxes, and cubes vertical. This industry is characterized by the increasing demand for organizational and storage solutions. Examples of competitors in this industry include other eCommerce brands selling similar products on platforms like Amazon and eBay.
OPPORTUNITIES TO SCALE
The company has the opportunity to scale by introducing products to other popular sales channels and different countries. With their unique designs, they can attract more customers and increase sales through a digital marketing strategy. The use of a digital marketing strategy and exploring new markets would significantly impact profitability.
Asking Price: $5,740,000
Gross Income: $4,987,993
Cash Flow: $1,392,468
Year Established: 2017
Employees: 1
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