This e-commerce company specializes in the production, sale, and customization of high-quality petticoats, petti-skirts, petti-pants, crinolines, slips, square dance apparel, and other undergarments primarily for women. The company has two brands, one of which has been in business for over 100 years. The garments are known for their quality and craftsmanship, meeting the demands of dancers, stage performers, and vintage-inspired fashion enthusiasts all over the world. The company has a solid, growing cash flow, and clean books and records.
The company sells its products primarily through its website and utilizes Amazon FBA and organic ranking. It manufactures all of its products in the United States, with customization options available. The company works with costume designers to create garments for dancers and other performers, and also produces bridal petticoats, square dance attire, retro clothing and costumes, and traditional slips and undergarments.
The company manufactures all of its products in the United States and can customize garments to suit customer-specific requests. It primarily sells its products through its website and utilizes Amazon FBA services for order fulfillment.
MARKETING AND KEY METRICS
The company markets to dancers, stage performers, brides, vintage-inspired fashion enthusiasts, costume seekers, and anyone looking for high-quality undergarments. It sells its products through its website, as well as on Amazon, and has the potential to expand to other online marketplaces such as eBay, Walmart, and Jet.
The company has experienced substantial success and growth through the power of Amazon FBA and organic ranking, offering new ownership significant scale-up opportunities on international markets and other online platforms such as eBay, Walmart, and Jet.
Key customer metrics for this company might include website traffic, conversion rates, average order value, repeat customer rate, customer acquisition cost, and customer lifetime value.
The customer base for this business would primarily include dancers, performers, brides, vintage-inspired fashion enthusiasts, and costume-seeking shoppers. The company has built a loyal customer base that appreciates its products’ quality, customization options, and ability to meet customer-specific requests.
BUSINESS MODEL & RESOURCES NEEDED
This online business has just one employee, likely a founder or owner-operator. Depending on the needs and goals of a new owner, additional staff or contractors could be hired to support business growth.
The women’s luxury apparel industry is worth millions of dollars globally and encompasses a wide range of clothing items. Examples of businesses in this industry include lingerie brands, fashion designers, high-end department stores, and e-commerce retailers specializing in traditional to contemporary feminine apparel.
OPPORTUNITIES TO SCALE
This company offers buyers multiple scale-up opportunities including expansion to international markets, fast shipping, improved branding, and adding to the product line. Buyers can also utilize advanced marketing techniques such as social media advertising and influencer marketing to boost sales revenue.
Asking Price: $1,050,000
Gross Income: $987,434
Cash Flow: $333,857
Year Established: 1920