Personalized Jewelry and Accessories: A Stylish Ecommerce Brand for Men and Women

This company is a branded eCommerce Retailer in the evergreen Jewelry & Accessories Vertical. With over 200,000 visitors a month and a 40,000 customer email list, this is a rare gem in this niche. Products are unique and exclusive. A small number of not easily reproducible SKU’s, and a highly efficient team has this business running like a well-oiled machine. Small warehouse needs and minimal workload make this an Internet Business that can be digitally operated from anywhere in the world. Scale opportunities via social media and influencers are real and ready to go.

OPERATIONS

The business focuses on fashion-forward, affordable, and high-quality jewelry for men and women in the under 30 demographic, with a focus on the travel and streetwear niches. All products are completely unique to the brand. The business stocks all pre-set designs and recently introduced customizable and personalized products that are made to order and shipped from a custom fulfillment setup in China. These customizable products are being pushed hard by ownership because they have the largest potential for scale. There are currently 193 total products offered for sale, but current owners are in the process of narrowing down this offering.

With a small warehouse needs and minimal workload, this business can be easily operated digitally from anywhere in the world.

MARKETING AND KEY METRICS

To date, marketing has been focused on a combination of Facebook & Instagram ads, Google Ads, and several micro-influencers. Instagram has been the bread and butter, with posts daily. New owners could continue to leverage the brand that has been built to increase engagement, followers, social proof, UGC, and sales.

Marketing efforts have been focused on a combination of Facebook & Instagram ads, Google Ads, and several micro-influencers.

With over 200,000 visitors a month and a 40,000 customer email list, this is a rare gem in this niche. Products are unique and exclusive. A small number of not easily reproducible SKU’s, and a highly efficient team has this business running like a well-oiled machine.

This company’s customer base consists of men and women in the under 30 demographic, with a focus on the travel and streetwear niches.

BUSINESS MODEL & RESOURCES NEEDED

Currently, this is a largely hands-off business, and several contract employees are willing to stay on, including a Social Media manager, Influencer, and a Content Manager.

THE INDUSTRY

This company operates in the fashion industry, more specifically, the jewelry and accessories vertical. In 2020, the global jewelry market size was valued at $278.5 billion and is projected to reach $480.5 billion by 2027, growing at a CAGR of 7.5% from 2020 to 2027. Examples of competitors in this industry include Blue Nile, Tiffany & Co., and Pandora.

OPPORTUNITIES TO SCALE

With opportunities for scale via social media and influencers, a buyer with a little vision and knowledge of basic SEO optimization can build this into an empire with a long-term ad buying strategy.

Asking Price: $1,116,000
Gross Income: $1,648,700
Cash Flow: $372,339
Year Established: 2018
Employees: 6

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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